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Welcome to KEEN COMPUTER SOLUTIONS

 

Keen Computer Solutions is in the business of applying technology to business needs to create highly effective business solutions. Keen Computer Solutions determines a company’s business requirements, formulates an optimum solution, and then implements the solution. These business solutions can be divided into 4 general categories: Computer Solutions, Network Solutions, Software / Website/Ecommerce Solutions, and Advanced Engineering Solutions.

We are continuously updating ourselves with new technologies, so that you can receive the best possible service and solutions with optimal cost. We adhere to Lean Six Sigma based product and solution delivery. If you require technical leadership, knowledge, understanding and experience in both academic and industrial sector of broad Management, Computer Engineering, Information Technology and Software Engineering, please contact us. We trust we will be positive assistance in your Endeavour.

Value Proposition

Keen Computer Solutions bring extensive industrial, academic and business expertise to solve your IT and Engineering related issues that affects your business operation. The combined understanding of your management objectives and strategy along with our operational understanding of your IT needs and Engineering expertise give us a powerful advantage to improve, device and rectify issues that may affect your business operation and expansion. We are improving our products and services continuously to be competitive and relevant in small & medium business segment.

  • Onsite Tech Support

     ONSITE  TECH SUPPORT

     

    Onsite/Remote Support Description: Onsite/Remote support is a great way to fix and clean your computers in your business. Weather you need to clean viruses or malware from your computer or to re-install applications or operating systems, these services can work for you

     
  • Network Management Solutions

     Nagios Network Management Solutions

     

    Nagios is an open source computer system monitoringnetwork monitoring and infrastructure monitoringsoftware application. Nagios offers monitoring and alerting services for servers, switches, applications, and services. It alerts the users when things go wrong and alerts them a second time when the problem has been resolved.

     

     
  • Enterprise Website & E-commerce Design

    Enterprise Website & E-commerce Design

     

    Enterprise Website & E-commerce Design

     content management system (CMS) is a computer application that allows publishingediting and modifying content, organizing, deleting as well as maintenance from a central interface.[4] Such systems of content management provide procedures to manage workflow in a collaborative environment.[5] These procedures can be manual steps or an automated cascade. CMSs have been available since the late 1990s.

     

     
  • Enterprise Server Solutions

     Enterprise Server Solutions

    Microsoft   Windows Server

     Microsoft windows server is the staple of SMB Market place. We work with various flavors of Windows server. Migration of Linux and  Solaris  server to windows and  reverse migration from windows to Linux server is our specialty.

     

FEATURED IT SERVICES

  • Integrated Marketing & Communication In E-Solutions

    Integrated Marketing and Communication

    What is  Integrated marketing and Communication- (IMC)

     

     IMC as shown in the diagram - 2.1 above is a marketing strategy analysis, target marketing process followed by planning and program development. The resulting output of the IMC is used to derive  communication messages of a  corporate website and or E-Commerce solutions.

     

     IMC Strategy

    How IMC and Website and E Commerce work Together- the Big picture

     IMC empowers you with  a big picture of the corporate marketing  communication process that encompasses, various  channels, various target markets and various key objectives like branding and positioning,  market development and competitive  strategy. Doing marketing without understanding IMC is completely foolish- As Sun Tzu of The Art of War in  China says every war is won before the battle is fought. In  E-Business context this means  creating  a website and an e-commerce before applying analysis methods of   IMC, at best, the effort will be wasted.

     

    In E-solutions ( Web CMS and E-Commerce Solutions  ) IMC analysis  is done in conjunction with UX Design, Information Architecture and Content Strategy. The process is iterative , since so many factors and so many people are concerned. In fact,  the use of Collaboration Server[5] is quite common in the IMC analysis and design step. Typically One note  and mindmap is used for research  and analysis and as a writing tool.

     

     ELM- elaboration Likelihood Model of Communication

    Analyzing your methods, channels and Effective Process of Communication

     This is the central task of IMC, essentially you are examining various  alternatives to deliver the value message to the target segment of the market.  We utilize various Models of Communication- like Elaboration Likely Hood Model of Communication (ELM) as shown in figure 5.9 above. In ELM model we examine the message  receiver, the channel  and the authority of the  source of communication.

     Examining your Results and Revisions

      Various analytics tools provide  rapid feedback. Also consumer research provides before and after  feedback data. You should use such information to design your next pass of the IMC Analysis

     Various Case Studies and Creative Element of IMC

     The creative element of IMC is best understood by examining the case studies against the qualitative analysis frameworks of Belch and Belch IMC text[1].  We find Mindmap [4] to be effective in this process. The best is to work backwards from the target customer  to the business delivering the  messages, in the process competitive strategy and value chain of the messages has to be examined.[3] This means we need to understand our competition completely.[3]. This  understanding makes positioning effective and scientifically accurate. The source  & persona of the message is very  important in the communication.

      

     Summary

     Integrated marketing and communication are intricately connected with Business Development . It is not uncommon that  many business has not been able to integrate IMC and E-business solutions. Such  partial measures has resulted in  websites and e-commerce not being effective and waste of time and effort.  Rapid feedback from various  web analytics tool can clearly  demonstrate the value of the IMC  in the communication and business development process.

    Next Action Process

     Please contact us  regarding how integrated marketing & communication and E-Solutions can help your business. One of our Engineers will be happy to assist you in your endeavour.

    Acknowledgement

    The IMC Process  & ELM process  figures are taken from IMC Belch& Belch textbook [1]

     References

     1.0 IMC- Belch & Belch- ISBN-13: 978-0073404868

    2.0 IMC Handbook  ISBN-13: 978-1933199061

    3.0 The Art of war- Sun Tzu-  ISBN-13: 978-1590300541

    4.0 MINDMAP- Analysis Tools- software

    5.0 Alfresco Collaboration Server- software

    6.0 Microsoft One Note- software

     

      Note: Version 0.1150116

     
  • Branding and Positioning for Websites

     Branding and Positioning for Websites

     

    Positioning and Branding For Websites

     

    What is Branding

     

    In business very little communication takes place, unless it is planned and executed properly. This is where branding and positioning comes in. In business, you have to communicate to customers your strengths and abilities against your primary and secondary competitions. The communication has to state what you do similar to your competitor and in what aspect you are different and superior.

     

    This differentiated message based on comparing and contrasting your business verticals is called branding.

      

    What is Positioning

     

    Positioning is what your customer perceives you are capable of. People always makes perception of You and your company from various things. The speech, voice, tone, the marketing materials and website. If the website is shabby and unprofessional, people will not take you seriously.

     

    On the other hand a professional appearance and clear communication can position you as a leader. Your customer has mental ladder in his mind- you have to create images and values in custom's mind that correlates to your products and service values. Quite often, technical entrepreneurs position themselves far below their capabilities in customers mind. The object of positioning is to correct that.

     

    The more technical the nature of your work- the more important it is for you to Position and Brand yourself- since average customer can never understand your depth of expertise and Values you bring to customers. The customer will position and brand your company using visual clues- the style of communication and clarity- The emotional and psychological content of the message. It is dues to this reason- Scientist- Engineers- Lawyers and Doctors should be careful of the communication and avoid technical details and focus on emotional and psychological aspect of communication and persuasion.

     

    What Problems It Solves For your Business 

     

    The market place is crowded with your competitors and you need to clearly communicate. This why a professional website with emphasis on Branding, Positioning and growth strategy is Important. With Internet and mobile phones people are looking for information in web for products and services and you need to get the message out- what you do- like your competitor, but more importantly what you differently and better- Positioning.

     

     

    Please contact us to discuss futher possibilities. In all buiness development websites, we include branding and positioning as an integral component of development.

     

     

     

    References

     

    1.0 Positioning- Al Reis and Jack Trout- ISBN 978-007-137358-6

     

    2.0 Ogilvy- You tube

     

    3.0 Sasha Strauss - Berkeley Hass School Google Talk

     

    4.0 Brand Relevance -  Hass School

     

     
  • Bootstrap- UX Design Frameworks

     Bootstrap- UX Design Framworks

     Bootstrap- UX Design Frameworks 

    Bootstrap is a free and open-source collection of tools for creating websites and web applications. It contains HTML- and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScriptextensions. It aims to ease the development of dynamic websites and web applications.

    Bootstrap is a front end framework, that is, an interface for the user, unlike the server-side code which resides on the "back end" orserver.

    Bootstrap is the most-starred project on GitHub, with over 88K+ stars and more than 37K+ forks.

     

    We use bootstrap  UX frameworks for designing user interface for  WordPress CMS, Joomla CMS, Liferay CMS and Magneto Ecommerce . Bootstrap  is quite powerful and can be used for many user interface applications. Bootstrap based User Interfaces are custom made and unique. This means your website will have look and feel that is not shared with other websites. Such uniqueness helps in branding and positioning

     

     References :

     1.0  Getting Started with Bootstrap 3.3- ASIN: B00J6N75ZA

     2.0 UX Strategy: How to Devise Innovative Digital Products that People Want- ASIN: B00XZF0J26

     

     Note: This is an Working Article- Expect Revisions. Please note most  of the Published and Acacdemic papers have Permission of Use Policies. Please  read them craefully.  

     

Category: BUSINESS SOLUTIONS

  • Unified Threat Management Solutions at a Food Industry

     

     Unified Threat Management Solutions  at a Food Industry

    Internet Security  and Threat Mitigation at a Food  Industry

     Customer Profile

      A commercial food processing company in Canada with various ware houses is in the business of frozen food storage and delivery. The company has been in operation for 30 years. Quality of service and reliability to incoming and outgoing customers are  of paramount importance. The company had built the business on quality of service and reliability. The very existence of the company was at stake at one day.

     

     
  • Apparel Industry Warehouse to Warehouse Microwave Link

     Apparel Industry Warehouse to Warehouse Microwave Link

    Apparel Industry Warehouse Microwave Link

    Business Problem

    A  Construction clothing  and Sports clothing company in Canada was facing   computer network connectivity problem. It had its manufacturing and warehouse facility spread over some  50 KM radiius and not all the places had broadband access. Local Telco was reluctant to deploy cable and fiber to locations which were remenant of old world manufacturing busness. The company runs a specilized ERP software and that needed to be run form multiple manaufacturing facilities.

     

     

     
  • Enterprise Cloud Solutions

     Enterprise Cloud Solutions

    Cloud Computing Definition

     

    Cloud Computing relies on sharing of resources to achieve coherence and economies of scale, similar to a utility (like the electricity grid) over a network.[2] At the foundation of cloud computing is the broader concept of converged infrastructure and shared services.

Email Subscription

Address: Keen Computer Solutions

1177-5 Fife Street

Winnipeg, Manitoba, Canada, R2X 2N6

Telephone: 204-480-3393

Telephone: 408-668-9062

Email: info@keencomputer.com

Web: http://keencomputer.com

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