Business Development websites based on word press frameworks are a popular and well suited platform for various small and medium sized businesses.  Word press websites are well suited to describe product, service and solutions that most of the small businesses specialize in[1].

 In a complex service based industry - that is the main focus for various trade related businesses- digital marketing activity are well suited for word press platforms. The business owner can describe and educate potential customers using various blogs and news postings 

A roofing contractor can describe the various latest roofing techniques that a residential and commercial customer may find useful.

 

Digital Marketing- Strategy,  Tactics and Value Mapping

 

Digital Marketing: Frameworks and References

Digital Marketing is about using websites and e-commerce portal to market your product and services.  Nowadays content management systems like WordPress, Joomla, DNN and Liferay are used for such purposes. These frameworks are open source and widely used as a  Digital Marketing platforms.

 

In implementing a digital marketing  a Competitive strategy, value proposition and tactics are very Important. The strategy, value chain and tactics are very similar to  traditional business marketing and sales only they are now implemented on a digital platforms.

Content Marketing is Important

Modern Digital Marketing  uses education based marketing and it is called content marketing. The objective is to use education and Information as the first class citizen in  the market place. The good old method of sale, sale sale is to be avoided in the modern Digital Marketing. Content Strategy is well suited in  complex product and solutions industry. An example will be Digital Marketing of software solutions.

 

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