The goal for today’s brands is clear: Enhance the customer experience with greater personalization, applied consistently and across touchpoints. While this seems like a relatively simple objective, delivering it has been difficult up to this point. Now, though, Adobe is bringing new capabilities and functionality to Adobe Experience Platform, enabling truly game-changing customer experiences that give brands a competitive advantage.
“Customer experience is the new battleground for businesses of any size. Brands must close the gap between the customer, channels they engage on and the brand experience they expect,” said Suresh Vittal, vice president, Adobe Experience Cloud. “Adobe Experience Platform is built to give brands a single, actionable view of each customer in real time without the pain of connecting stale data across siloed systems and different digital and physical customer touch points.”