CIO Forum

 Cio Forum is for Global Information Technology Industry

  1. No matter the enterprise industry, common business practices today require personalization at scale, in terms of both volume and speed of resolution, with identity resolution at the core. Identity resolution consists of combining what is already known about individuals through personally identifiable information (PII) such as email, mailing address, birthday, home and mobile phone numbers, or other first-party identifiers, with data that marketers can purchase from a third-party to know more about the individuals, and information that marketers still need directly from individuals to complete a profile. This is an important element of establishing a competitive advantage in any industry as identity resolution allows for improved personalization, omnichannel orchestration, and real-time engagement that leads to increased customer retention, loyalty, and ultimately revenue growth.

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  2. A little over a decade ago I had the great pleasure of hearing a commencement speech for my son. Eric Lander, the leader of the human genome project, described his journey through science and life. He shared that he did not have a clear direction as a mathematics major at Princeton, and the labyrinth of decisions that followed to get him into genetic biology. He also shared the process of science and its adoption into the culture and economy of the modern-day world. His punchline was that it takes a generation to understand and incorporate scientific discoveries into the economy and culture, as my father had once told me.

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  3. No organization can avoid investing in the digital transformation.  In fact, IDC forecasts digital transformation to exceed $1.1 trillion in 2018, an increase of 16.8% more than the $958 billion spent in 2017. The reason behind the investment is quite clear -– organizations need to make significant changes if they hope to compete in the new digital economy.

    Simply put, the digital economy is all about constant innovation and the ability to seamlessly empower the customer through heavily customized experiences and offerings. For most organizations, meeting this mantra means developing, introducing and constantly evolving an array of apps.  And naturally, being able to support these apps requires significant bandwidth, which often far exceeds what’s feasible in most in-house environments.

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  4. Even with the best service providers, issues will arise over time. Unfortunately, when issues do arise it often puts a heavy burden on IT to facilitate a timely remedy, even if the issue falls entirely on the cloud service provider (CSP).

    Unfortunately, when leveraging a multi-cloud environment, IT finds itself tasked with managing numerous providers simultaneously.  However, multi-cloud service management solutions can provide a flexible, configurable service that empowers organizations to resolve issues and manage their portfolio of on-premises, cloud, and hybrid IT services. Insight-driven tools also provide reporting dashboards for enhanced productivity.

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  5. While embracing a multi-cloud environment provides organizations with significant benefits, when left unmonitored the associated costs can quickly escalate out of control.  The reason is quite simple. Operating within a multi-cloud environment adds layers of complexity.

    The added complexity is quite evident when looking at the results of a 2018 ESG Research Survey, The Emergence of Multi-Cloud Strategies. Specifically, 41 percent of respondents say navigating the different cost models and billing cycles between various cloud service providers as one of the top two challenges when operating within multi-cloud environments.

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