IT News and Insight

Business Development websites based on word press frameworks are a popular and well suited platform for various small and medium sized businesses.  Word press websites are well suited to describe product, service and solutions that most of the small businesses specialize in[1].

 In a complex service based industry - that is the main focus for various trade related businesses- digital marketing activity are well suited for word press platforms. The business owner can describe and educate potential customers using various blogs and news postings 

A roofing contractor can describe the various latest roofing techniques that a residential and commercial customer may find useful.

 

Digital Marketing- Strategy,  Tactics and Value Mapping

 

Digital Marketing: Frameworks and References

Digital Marketing is about using websites and e-commerce portal to market your product and services.  Nowadays content management systems like WordPress, Joomla, DNN and Liferay are used for such purposes. These frameworks are open source and widely used as a  Digital Marketing platforms.

 

In implementing a digital marketing  a Competitive strategy, value proposition and tactics are very Important. The strategy, value chain and tactics are very similar to  traditional business marketing and sales only they are now implemented on a digital platforms.

Content Marketing is Important

Modern Digital Marketing  uses education based marketing and it is called content marketing. The objective is to use education and Information as the first class citizen in  the market place. The good old method of sale, sale sale is to be avoided in the modern Digital Marketing. Content Strategy is well suited in  complex product and solutions industry. An example will be Digital Marketing of software solutions.

 

News Flash: Latest

Writing, Communication, Grammar and Editing

Writing, Communication, Grammar and Editing

 

 

Writing, Communication, Grammar and Editing

 

admin - Posted on 18 February 2009

I need to improve my communication abilities and I am working on few resources. I have realized that nothing is more important than communication. I also realize that communication is a moving target. Good communication can be learnt but can not be taught.

1.0 Purdue Owl
http://owl.english.purdue.edu/
2.0 The Canadian Oxford Guide to Writing- ISBN-0-19-340870-5
3.0 Canadian Writer's Handbook- 5th Edition- ISBN-9780-195418255
4.0 Line By Line- How to Edit Your Own Writing- MLA- Claire Cook-ISBN 978-0-395-39391-8
5.0 Presenting to Win-Jerry Weisman- ISBN 978-0-13-714417-4
6.0 http://mashable.com/2009/06/19/teaching-social-media/
7.0 http://www.amazon.com/Manual-Writers-Research-Dissertations-Seventh/dp/0...

 

Web Site Marketing and SEO - 2010

Web Site Marketing and SEO - 2010

Web Site Marketing and SEO - 2010

 

 

I am doing some reading related to SEO and marketing in 2009. Here are some of the references that I am working with. I am yet to compile the full detail.

1.0 Search Engine Marketing Inc
http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/dp/0131852922...
2.0 MIT Design Talk- see attachment
3.0 MIT Web Communication
http://ocw.mit.edu/OcwWeb/Writing-and-Humanistic-Studies/21W-785Communic...
4.0 SEO Resources-2008
http://buildingfindablewebsites.com/resources.php
5.0 You Tube Video
http://www.youtube.com/watch?v=jq4rUcmALhY
6.0 You Tube- Matt Cuts
http://www.youtube.com/watch?v=gscFgaMTm48&NR=1
7.0 Communicating Design- Dan Brown-ISBN-0321392353
8.0 Google Mutivariate Test
http://www.youtube.com/watch?v=GZlGy2auvFo&feature=related
9.0 Successful Web Analetics
http://www.youtube.com/watch?v=bpDxGrSqA-E

 
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