Given the media hype that surrounds the term ‘Growth Hacking’, you can be forgiven for dismissing the whole thing as another marketing buzzword. But what can get lost in the hubbub are some useful, development-inspired, working practices that can help a team focus on maximizing growth.
In this Tech Talk, Rob Sobers, Director of Inbound Marketing at Varonis, tells you all you need to know about Growth Hacking. Rob explains what Growth Hacking is and describes the processes key for it to be effective – from setting goals, to working through an experimentation cycle and how it works in practice.
1.0 Growth Hacker Marketing- Ryan Holiday- A Penguin Special
4.0 KeenDirect Video-
5.0 Running Lean- 2nd - Orielly: -Running Lean Slides
6.0 Growth Hacking- sira Bowden
7.0 Customer Factory- Customer Factory- youtube
8.0 Marketing Experiments- Marketing Exprements
9.0 Startup Grind- Web Portal
10. Lean Startup- slideshare
11.0 Value Proposition Design- slideshare
12.0 Startup Lessions Learned - Blog
13.0 Groth Hacking Web- Discussion
16 Orielly - Fireside Chat Video
17 Orielly Lean Series
A Construction clothing and Sports clothing company in Canada was facing computer network connectivity problem. It had its manufacturing and warehouse facility spread over some 50 KM radiius and not all the places had broadband access. Local Telco was reluctant to deploy cable and fiber to locations which were remenant of old world manufacturing busness. The company runs a specilized ERP software and that needed to be run form multiple manaufacturing facilities.
A commercial food processing company in Canada with various ware houses is in the business of frozen food storage and delivery. The company has been in operation for 30 years. Quality of service and reliability to incoming and outgoing customers are of paramount importance. The company had built the business on quality of service and reliability. The very existence of the company was at stake at one day.