Lean Staartup

Lean Staartup

  • Branding and Positioning for Websites

     Branding and Positioning for Websites

     

    Positioning and Branding For Websites

     

    What is Branding

     

    In business very little communication takes place, unless it is planned and executed properly. This is where branding and positioning comes in. In business, you have to communicate to customers your strengths and abilities against your primary and secondary competitions. The communication has to state what you do similar to your competitor and in what aspect you are different and superior.

     

    This differentiated message based on comparing and contrasting your business verticals is called branding.

      

    What is Positioning

     

    Positioning is what your customer perceives you are capable of. People always makes perception of You and your company from various things. The speech, voice, tone, the marketing materials and website. If the website is shabby and unprofessional, people will not take you seriously.

     

    On the other hand a professional appearance and clear communication can position you as a leader. Your customer has mental ladder in his mind- you have to create images and values in custom's mind that correlates to your products and service values. Quite often, technical entrepreneurs position themselves far below their capabilities in customers mind. The object of positioning is to correct that.

     

    The more technical the nature of your work- the more important it is for you to Position and Brand yourself- since average customer can never understand your depth of expertise and Values you bring to customers. The customer will position and brand your company using visual clues- the style of communication and clarity- The emotional and psychological content of the message. It is dues to this reason- Scientist- Engineers- Lawyers and Doctors should be careful of the communication and avoid technical details and focus on emotional and psychological aspect of communication and persuasion.

     

    What Problems It Solves For your Business 

     

    The market place is crowded with your competitors and you need to clearly communicate. This why a professional website with emphasis on Branding, Positioning and growth strategy is Important. With Internet and mobile phones people are looking for information in web for products and services and you need to get the message out- what you do- like your competitor, but more importantly what you differently and better- Positioning.

     

     

    Please contact us to discuss futher possibilities. In all buiness development websites, we include branding and positioning as an integral component of development.

     

     

     

    References

     

    1.0 Positioning- Al Reis and Jack Trout- ISBN 978-007-137358-6

     

    2.0 Ogilvy- You tube

     

    3.0 Sasha Strauss - Berkeley Hass School Google Talk

     

    4.0 Brand Relevance -  Hass School

     

  • Growth Hacking- Viral Marketing

      Growth Hacking- Viral Marketing

      Growth Hacking- Viral Marketing 

    Given the media hype that surrounds the term ‘Growth Hacking’, you can be forgiven for dismissing the whole thing as another marketing buzzword. But what can get lost in the hubbub are some useful, development-inspired, working practices that can help a team focus on maximizing growth.

     

     

    In this Tech Talk, Rob Sobers, Director of Inbound Marketing at Varonis, tells you all you need to know about Growth Hacking. Rob explains what Growth Hacking is and describes the processes key for it to be effective – from setting goals, to working through an experimentation cycle and how it works in practice.

    Rob was formerly a Support Engineer here at Fog Creek, and is the creator of his own product, Munchkin Report. He writes on his blog about bootstrapping and startup marketing.

    Detailed Article

     

     Keen  Computer References

     1.0  Growth Hacker Marketing- Ryan Holiday- A Penguin Special

     2.0 Forbs Article- Growth Hacking 

    3.0 Quora Growth Hacking

    4.0 KeenDirect Video

    5.0 Running Lean- 2nd - Orielly: -Running Lean Slides

    6.0 Growth Hacking-  sira Bowden

    7.0 Customer Factory- Customer Factory- youtube

    8.0 Marketing Experiments- Marketing Exprements 

    9.0 Startup Grind- Web Portal 

    10. Lean Startup- slideshare

    11.0  Value Proposition Design- slideshare

    12.0 Startup Lessions  Learned - Blog 

    13.0 Groth Hacking Web- Discussion

    14  E-business Analysis and Design

    15 Value Proposition Canvas- Osterwilder 

    16 Orielly - Fireside Chat Video

    17 Orielly Lean Series 

     

  • Forbs- Tom Post

    Forbs- Tom Post

  • Information Architecture for Large Websites

    Information Architecture for Large Websites

     

     

     Information Architecture for  Large Websites

     Please note we are working on this article

     

    We use iA in the design and development of  E-commerce and CMS website design. The use of IA becomes mandatory as the complexity of the project increases  and people requires that we have a disciplined process for development. Please contact us for details. One of our engineers will be happy to discuss your requirements.

     

     References

     

    1. Communicating Design- Dan Brown

    2. Information Architecture for Large Websites - Orally- Peter Morville & Louis Rosenfeld

    3. Contenet managemennt  Bible- Bilko- ISBN-

    4. Mindjet Mindmap

    5. Microsoft One Note- 2013

    6. Content strategy Institute- Website

    7. Brinck, Tom et al. Usability for the Web: Designing Web Sites that Work. London: Academic Press, 2002.

    8. Garrett, Jesse James. The Elements of User Experience: User-Centered Design for the Web.

      Indianapolis, IN: New Riders Publishing, 2003.

    9. Krug, Steve. Don’t Make Me Think! A Common Sense Approach to Web Usability. 2nd Edition.

      Indianapolis, IN: New Riders Publishing, 2005.

    10. Macdonald, Nico. What is Web design? East Sussex, England: RotoVision, 2003.

    11. Miller, George A. 1956. “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity

      for Processing Information.” The Psychological Review 63: 81-97

    12. Nielsen, Jakob. Designing Web Usability: The Practice of Simplicity. Indianapolis, IN: New Riders

      Publishing, 1999.

    13. Norman, Donald. The Design of Everyday Things. 2nd edition. New York: Basic Books, 2002.

    14. Olsen, George. “Persona Creation and Usage Toolkit.” In Interaction by Design [website]. Cited 28

    15. February 2007. Available from www.interactionbydesign.com/presentations/olsen_persona_toolkit.pdf.

    16. Rosenfeld, Louis and Peter Morville. Information Architecture for the World Wide Web. 2 Edition.

      Sebastopol, CA: O’Reilly, 2002.

    17. Wood, Larry et al. Bridging Cultures Conference Tutorial: Card-Sorting and Cluster Analysis for Information

    18. Architecture Design. Montreal, Quebec: Usability Professionals’ Association, 2005.

    19. Zahedi, Mithra. “Building Effective Websites” (unpublished). 2006.

     

     

  • Lean IT Solutions

    Lean IT Solutions 

    Lean IT solutions

     

     

    Lean IT is the extension of lean manufacturing and 

    lean services principles to the development and management of information technology (IT) products and services. Its central concern, applied in the context of IT, is the elimination of waste, where waste is work that adds no value to a product or service.

    Although lean principles are generally well established and have broad applicability, their extension from manufacturing to IT is only just emerging.[1] Indeed, Lean IT poses significant challenges for practitioners while raising the promise of no less significant benefits. And whereas Lean IT initiatives can be limited in scope and deliver results quickly, implementing Lean IT is a continuing and long-term process that may take years before lean principles become intrinsic to an organization’s culture.[2]

     

    As lean manufacturing has become more widely implemented, the extension of lean principles is beginning to spread to IT (and other service industries).[1] Industry analysts have identified many similarities or analogues between IT and manufacturing.[1][2] For example, whereas the manufacturing function manufactures goods of value to customers, the IT function “manufactures” business services of value to the parent organization and its customers. Similar to manufacturing, the development of business services entails resource management, demand management, quality control, security issues, and so on.[1]

    Moreover, the migration by businesses across virtually every industry sector towards greater use of online or e-business services suggests a likely intensified interest in Lean IT as the IT function becomes intrinsic to businesses’ primary activities of delivering value to their customers. Already, even today, IT’s role in business is substantial, often providing services that enable customers to discover, order, pay, and receive support. IT also provides enhanced employee productivity through software and communications technologies and allows suppliers to collaborate, deliver, and receive payment.

    Consultants and evangelists for Lean IT identify an abundance of waste across the business service “production line”, including legacy infrastructure and fractured processes.[2] By reducing waste through application of lean Enterprise IT Management (EITM) strategies, CIOs and CTOs in companies such as Tesco, Fujitsu Services, and TransUnion are driving IT from the confines of a back-office support function to a central role in delivering customer value.[1]

     

     

     Please contact us  regarding how you can apply lean IT principals to your organization. One of Our engineers will be happy to discuss  your requirements.

     

     

     References:

    1.0 Lean Six Sigma for Service- ASIN-  B000SEI4WO

    2.0 The Lean Six Sigma Pocket Toolbook- ASIN: B003O85BTK

  • VOIP Phone Service

     

    VOIP Phone Service

    VOIP Phone Service

     

    Voice over IP (VoIP) is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms commonly associated with VoIP are IP telephonyInternet telephonybroadband telephony, and broadband phone service.

    The term Internet telephony specifically refers to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the public Internet, rather than via the public switched telephone network (PSTN). The steps and principles involved in originating VoIP telephone calls are similar to traditional digitaltelephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding. Instead of being transmitted over a circuit-switched network, however, the digital information is packetized, and transmission occurs as IP packets over a packet-switched network. Such transmission entails careful considerations about resource management different from time-division multiplexing (TDM) networks.

     

     VOIP is very attractive for features ad options that conventional system are not able to offer. AVR , Call Routing and Voice mail to email conversion is very effective for small business.

     

     In case you are considering upgrading your office phone systems and or expanding your existing phone system, you can benefit by consulting with us. Initial consultation is free and one of our engineers will be happy to contact you and discuss your requirements.

  • WordPress - An ideal platform for Lean Startup Strategy

     WordPress - An ideal platform   for Lean Startup Strategy

    WordPress - An ideal platform   for Lean Startup Strategy

    Situational Analysis : 

     

    You get up around noon one day and realize- you can no longer be a grad student any more. So you realize you have to  do something - why not start a business- like creating   something better products and services. Then you realize marketing and sales  are important and you know nothing about it..

     

    You are smart and realize what if  the idea itself is not correct. What you should do. If you are arrogant and stupid, you will think, you will make products with superior features and people will come- this is not true at all. Look at all successful companies, they enter the market with crappy product and then refine it later.

     Take another example, in  software development- quite rarely customer, developer and  management has any clue what is going on. Most of the time upper management is uttering 20 buzzwords they have leaned  using  google search.

     

     In software we solve this problem using agile method.  Design- Test-Learn-Modify-add feature-implement and back.

     

    Why not use the same method for business development. The Agile business development. This is called Lean Start-up. The very basic idea of business needs to be checked and tested and improved.

     

    As your business evolves over phases, your website and marketing and sales need to reflect this . The static website is no match for this . Web CMS platforms like Liferay, Joomla and Word press are specifically designed for  rapid modifications.

     

     In  CMS you can change the content and looks effectively and rapidly with minimal disruption and effort.  This very fact makes Web CMS technology the perfect fit for Lean Stratup Stratgy.

    With CMS technology we can change the  look and feel of the website very rapidly at each pivot.

     

    If you are a small  business and looking to embrace lean startup in your marketing and sales, then WordPress CMS is the right technology for you.

     

    WordPeress is a CMS that is simple and easy to use . WordPress is perfectly suited for brand development  and testing business ideas. What looks sound in paper may not work in practice. With Wordpress CMS you can change the content of the website to reflect  your experimentation. Once you see  increased traffic to your site you realize your ideas are working. WorldPress CMS helps with these experimentations.

    Please contact one of our engineers for details and how you can get stated with Lean startup and WordPress

     

    References:

     

    1.0 Lean Startup- ISBN-10: 9780307887894

    2.0 WordPress  to GO- ISBN-10: 1481130501

    3.0 Smart Content- Inbound Marketing- Hubspot Video

    4.0 Hooked- Habit Forming Products-   Video

    5.0 Contagious- Why Things Catch On- Video

    6.0 Positioning- Al Reis- Video

    7.0 Business Plan Generator and Value Canvas- Osterwilder- Slideshare

     

     

     

     

     

     

     

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