Business Development websites based on word press frameworks are a popular and well suited platform for various small and medium sized businesses. Word press websites are well suited to describe product, service and solutions that most of the small businesses specialize in.
In a complex service based industry - that is the main focus for various trade related businesses- digital marketing activity are well suited for word press platforms. The business owner can describe and educate potential customers using various blogs and news postings
A roofing contractor can describe the various latest roofing techniques that a residential and commercial customer may find useful.
Digital Marketing: Frameworks and References
Digital Marketing is about using websites and e-commerce portal to market your product and services. Nowadays content management systems like WordPress, Joomla, DNN and Liferay are used for such purposes. These frameworks are open source and widely used as a Digital Marketing platforms.
In implementing a digital marketing a Competitive strategy, value proposition and tactics are very Important. The strategy, value chain and tactics are very similar to traditional business marketing and sales only they are now implemented on a digital platforms.
Content Marketing is Important
Modern Digital Marketing uses education based marketing and it is called content marketing. The objective is to use education and Information as the first class citizen in the market place. The good old method of sale, sale sale is to be avoided in the modern Digital Marketing. Content Strategy is well suited in complex product and solutions industry. An example will be Digital Marketing of software solutions.
Measuring business performance on the basis of finance alone is flawed. Business performance should include other aspects of the business like:
1.0 Utilization of Assets and Working Capital
2.0 Research and Development and Continuous Learning
3.0 Customer Satisfaction and Customer Development
4.0 Environment and Community- Protection and Development
5.0 Internal Discipline and Order- Delivery on Time and being Effective
6.0 Employee Satisfaction- Retention and Skill Based Training
You get up around noon one day and realize- you can no longer be a grad student any more. So you realize you have to do something - why not start a business- like creating something better products and services. Then you realize marketing and sales are important and you know nothing about it..
You are smart and realize what if the idea itself is not correct. What you should do. If you are arrogant and stupid, you will think, you will make products with superior features and people will come- this is not true at all. Look at all successful companies, they enter the market with crappy product and then refine it later.
Take another example, in software development- quite rarely customer, developer and management has any clue what is going on. Most of the time upper management is uttering 20 buzzwords they have leaned using google search.
In software we solve this problem using agile method. Design- Test-Learn-Modify-add feature-implement and back.
Why not use the same method for business development. The Agile business development. This is called Lean Start-up. The very basic idea of business needs to be checked and tested and improved.
As your business evolves over phases, your website and marketing and sales need to reflect this . The static website is no match for this . Web CMS platforms like Liferay, Joomla and Word press are specifically designed for rapid modifications.
In CMS you can change the content and looks effectively and rapidly with minimal disruption and effort. This very fact makes Web CMS technology the perfect fit for Lean Stratup Stratgy.
With CMS technology we can change the look and feel of the website very rapidly at each pivot.
If you are a small business and looking to embrace lean startup in your marketing and sales, then WordPress CMS is the right technology for you.
WordPeress is a CMS that is simple and easy to use . WordPress is perfectly suited for brand development and testing business ideas. What looks sound in paper may not work in practice. With Wordpress CMS you can change the content of the website to reflect your experimentation. Once you see increased traffic to your site you realize your ideas are working. WorldPress CMS helps with these experimentations.
Please contact one of our engineers for details and how you can get stated with Lean startup and WordPress
1.0 Lean Startup- ISBN-10: 9780307887894
2.0 WordPress to GO- ISBN-10: 1481130501
3.0 Smart Content- Inbound Marketing- Hubspot Video
4.0 Hooked- Habit Forming Products- Video
5.0 Contagious- Why Things Catch On- Video
6.0 Positioning- Al Reis- Video
7.0 Business Plan Generator and Value Canvas- Osterwilder- Slideshare
Given the media hype that surrounds the term ‘Growth Hacking’, you can be forgiven for dismissing the whole thing as another marketing buzzword. But what can get lost in the hubbub are some useful, development-inspired, working practices that can help a team focus on maximizing growth.
In this Tech Talk, Rob Sobers, Director of Inbound Marketing at Varonis, tells you all you need to know about Growth Hacking. Rob explains what Growth Hacking is and describes the processes key for it to be effective – from setting goals, to working through an experimentation cycle and how it works in practice.
1.0 Growth Hacker Marketing- Ryan Holiday- A Penguin Special
4.0 KeenDirect Video-
5.0 Running Lean- 2nd - Orielly: -Running Lean Slides
6.0 Growth Hacking- sira Bowden
7.0 Customer Factory- Customer Factory- youtube
8.0 Marketing Experiments- Marketing Exprements
9.0 Startup Grind- Web Portal
10. Lean Startup- slideshare
11.0 Value Proposition Design- slideshare
12.0 Startup Lessions Learned - Blog
13.0 Groth Hacking Web- Discussion
16 Orielly - Fireside Chat Video
17 Orielly Lean Series